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THE ATA BRIEF (1)
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For leaders making digital integral to how care is accessed, delivered, and scaled.

Dear ATA Community,

 

Every day, we see how digital health tools and services are reshaping care, streamlining clinical workflows, engaging more patients, and expanding access. ATA Members and health systems are setting the standard for how innovation can extend, enhance, and equalize access to high-quality healthcare for all.

 

That’s why we’re convening experts and leaders at the ATA Insights Summit (November 16–18, Orlando, FL). This is not another conference, it’s a working summit designed for those actively building and scaling digitally integrated care models across clinical, operational, and infrastructure domains.

 

At the core of the Summit are our Strategy Labs, hands-on sessions that put healthcare leaders at the center to design frameworks, benchmarks, and tools that address today’s most pressing challenges. Over two days, participants will collaborate in focused groups, then share readouts that highlight common themes, challenges, and actionable solutions for the field..

 

Based on community input, this year’s Labs will focus on:

  • Reengineering the Inpatient Experience (2 labs)

  • Operationalizing Remote Patient Management

  • Smart Maternity Command Models

  • Digitally Integrating Oncology Care Models

If you’re ready to roll up your sleeves and help shape the next decade of healthcare, I encourage you to join us and apply to attend the Summit. Spots are filling fast. 

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Hunter Young
Senior Policy Associate, State Affairs

Newsletter-Webinar (1)

Avel eCare | Dr. Kelly Rhone, Chief Medical Officer

In Uncertain Times, the Standard of Care Shouldn’t Shift 

In her op-ed, Dr. Kelly Rhone of Avel eCare stresses that high-quality patient care should remain consistent despite staffing, budget, and policy pressures. Avel eCare supports hospitals with telemedicine services, providing real-time access to board-certified physicians and nurses, helping facilities—especially rural or resource-constrained ones—meet national benchmarks for stroke, cardiac, and other critical care. Read More »

Lawmakers Introduce Hospital-at-Home, Telehealth Extension

Lawmakers have introduced the Telehealth Modernization Act of 2025 to extend Medicare telehealth flexibilities through 2027 and the Acute Hospital Care at Home waiver through 2030. The bill, supported by nearly 50 health systems, aims to maintain accessible care for patients.. Read More »

The Next Health System IT C-Suite Leader

This article highlights the emergence of positions like Chief Digital Applications Officer, emphasizing the need for leaders who can bridge technology with clinical and operational needs. The piece underscores the trend of health systems creating specialized C-suite positions to navigate the complexities of modern healthcare technology. Read More »

ATA - Insights Summit - Email Banner

The ATA Insights Summit is a one-of-a-kind gathering where healthcare leaders move beyond panels into hands-on problem-solving. At the core are four unique closed-door Strategy Labs, intensely collaborative forums where executives, clinicians, and system builders work side by side to design scalable solutions for today’s most urgent challenges.

 

LAB: Reengineering the Inpatient Experience - ALMOST SOLD OUT

Hospitals across the country are rethinking the inpatient experience, rethinking how care is delivered, staffed, and supported with technology. The Inpatient Experience Lab is a closed-door, peer-driven forum built to help senior clinical, operational, and digital leaders move from vision to execution.

 

LAB: Operationalizing Remote Patient Management

Remote patient management (RPM) is reshaping care across chronic, episodic, and preventive needs, giving providers real-time insight to improve outcomes and reduce costs. This Lab will produce frameworks, proven approaches, and a roadmap to operationalize RPM at scale, empowering clinicians, engaging patients, and strengthening system-wide performance.

 

LAB: Smart Maternity Command Models

Smart maternity care is transforming hospital support for mothers and babies through virtual command models that extend expertise, improve safety, and close care gaps. This Lab will equip you with frameworks, real-world lessons, and a roadmap to scale solutions that protect patients, support clinicians, and drive better outcomes. 

 

LAB: Digitally Integrating Oncology Care Models

As oncology care grows more complex and distributed, health systems are looking to virtual care to close gaps, strengthen coordination, and better support patients and caregivers across the continuum. This closed-door, peer-driven lab is designed for senior clinical leaders shaping what’s next. 

Summit 25-Lab-Facilitators (1)

Telehealth Awareness Week September 10-14, 2025 Telehealth. Is. Health. (6)

Virtual Event Lineup

  • ATA Member Townhall – Member Only

  • How AI Can Enhance Care for Older Adults

  • Virtual Foodcare: Ideas into Action

  • The Digital Infrastructure Score: ZIP-code Level Index to Optimize Patient Care

  • CODE Roundtable: A Data-Driven AI Strategy

  • Providing Mental Health Care to Adolescents and Teens

  • CODE - Multi-System Analysis: Operational Medicare Telehealth Utilization Patterns
  • Specialty Telemedicine Care: Rural vs. Urban Insights

  • Realizing the Value of Prescription Digital Therapeutics

  • ATA Policy Town Hall: Telehealth Flexibilities & Priorities

Learn More and Register »

Newsletter-SIGS (2)

Upcoming SIG Meetings

  • DTx Europe Policy
    🗓️ Wednesday, September 10
    🕛 8:00 AM ET

  • DTx Product Requirements
    🗓️ Thursday, September 18
    🕛 11:00 AM ET
Register for a Meeting »
  • Ocular Telehealth

    🗓️ Thursday, October 2
    🕛 12:00 PM ET

  • Digital Health Research

    🗓️ Wednesday, October 8
    🕛 12:00 PM ET

Newsletter-Action (1)

FEDERAL POLICY UPDATES

Congress Back in Session

The House and Senate are back from August recess amidst discussion there may be a possible short-term continuing resolution (most likely through December) to fund the government past September 30, which would include other extenders such as telehealth. However, we cannot rule out the likelihood that a shutdown may occur, which would impact our members and cause telehealth policies to revert to pre-pandemic rules, limiting reimbursable services and leaving millions of patients without access to care. We will have clearer insights in the days ahead and continue to closely monitor developments. ATA Action is doing everything possible to minimize disruption for our members and patients if a shutdown does occur.

 

Ongoing Collaboration with the Trump Administration

ATA Action is in ongoing dialogue with key agencies and decision-makers in the Trump administration to raise awareness for critical telehealth and digital health policies and ensure support for our ongoing initiatives. We continue to advance our federal agenda on time-sensitive issues, including Medicare telehealth and Acute Hospital Care at Home flexibilities, remote prescribing of controlled substances, concerns around the CMS “Box 32” provider address requirement, and advancing priorities such as AI in healthcare, digital therapeutics, and virtual foodcare.

 

ATA Action Submits Detailed Comments in Response to Proposed CY2026 Medicare Physician Fee Schedule

This week, we submitted comprehensive comments to Dr. Mehmet Oz, Administrator, Centers for Medicare & Medicaid Services (CMS), in response to the draft CY2026 Medicare Physician Fee Schedule (PFS) while acknowledging CMS’s continued commitment to advancing virtual care and innovation within the Medicare program. Learn more in our press release.

 

Specifically, ATA Action urged CMS to collaborate with Congress to make permanent or extend the COVID-19 telehealth flexibilities for as long as possible before the end of September, including:

  • Waiving originating and geographic sites

  • Audio-only coverage

  • Expansion of Medicare telehealth list to include therapists

  • Allowing Rural Health Clinics (RHCs) and Federally Qualified Health Centers (FQHCs) to serve as distant sites

  • Temporary waiver of telemental health in-person requirement

  • Continuation of Acute Hospital Care at Home Program

ATA Action continues to urge CMS to permanently allow telehealth providers to use their practice address, not their home address, on Medicare billing and enrollment forms. If allowed to expire on December 31, it would raise serious privacy and safety concerns for clinicians and significantly increase administrative burdens for providers and health systems alike.

We also encouraged CMS to address provisions in the PFS relative to key areas important to our members, including telehealth, digital health, and virtual foodcare, including:

  • Facilitate Diagnostic Testing By Virtual Care Providers

  • Finalize Proposed Modification of the Medicare Telehealth Services List and Review Process

  • Clarify, Finalize, and Extend Medicare Diabetes Prevention Program (MDPP)

  • Expand the Advanced Primary Care Management (APCM) Codeset to All Providers

  • Expand Digital Mental Health Treatment Code Proposals and Codes

  • Expand Coverage for Digital Therapeutics With New Codes

  • Create Separate Coding and Payment For Medically Tailored Meals

Read our full PFS comment letter here.

 

ATA Action Also Submitted Comments in Response to CY2026 DMEPOS Draft Rule

Durable Medical Equipment, Prosthetics, Orthotics, and Supplies (DMEPOS) Medicare benefits have covered items such as prosthetics, ostomy supplies, braces, wheelchairs, oxygen equipment, and glucose testing strips, but these benefits can also be applied to emerging technologies.

 

In a letter to CMS Administrator Oz, ATA Action applauded the Agency’s efforts to modernize Medicare by extending the DMEPOS benefit to innovative devices like

Applied VR’s in-home virtual reality (VR) treatment for chronic lower back pain and

MedRhythm’s rehabilitation system for chronic stroke gait impairment. We urged

CMS to continue to extend coverage for innovative technologies, such as Freespira’s treatment for the symptoms of posttraumatic stress disorder (PTSD) and panic disorder, under existing DMEPOS benefits.

 

Further, we recommended CMS reconsider several proposals to support prevention of fraud, waste and abuse (FWA) while encouraging healthcare innovation:

  • Remove unnecessary restrictions on providers who may conduct a face-to-face encounters as part of home health certification.

  • Finalize accrediting organization (AO) proposals to improve oversight of AOs, increase consistency in accreditation processes, and enhance oversight of DMEPOS suppliers.

  • Utilize alternatives to proposed annual accreditation that do not require annual reaccreditation and surveys for DMEPOS suppliers.

  • Develop a reasonable approach to retroactive revocation.

Read our full DMEPOS comment letter here.

 

HHS Secretary Kennedy Pushes Expanded Nutritional Education in Medical Schools

Last week, HHS Secretary Robert F. Kennedy Jr. gave U.S. medical schools until September 8 to submit plans to expand nutrition education as a part of his broader “Make America Healthy Again” initiative. Supported by Education Secretary Linda McMahon, Secretary Kennedy noted that schools would be at risk of losing federal funding if they failed to comply. News coverage can be found here. 

State Policy Updates

ATA Action Tracking and Engaging in Several Regulatory Items

  • The Maine Board of Licensure in Medicine has proposed amendments to several definitions, including a proposed telehealth definition that is more inclusive of audio-only care but contains the qualifier “necessary and appropriate circumstances,” which is not aligned with Maine statute. ATA Action sent a letter encouraging the removal of this qualifier. Comments will be accepted until September 5.

  • The Department on Disability Services in Washington, DC, filed a Home and Community Services Waiver for Individuals with Intellectual and Developmental Disabilities. This waiver includes telehealth as a modality option for: Assistive technology assessment; Behavioral Support Services; Creative Arts Therapies; Family Training Services; Occupational Therapy Services; Parenting Support Services; Speech, Hearing, and Language Services; and Wellness Services, including bereavement counseling, fitness training, nutrition evaluation and counseling, and sexuality education. Comments are due September 15, and ATA Action is planning to comment in support

  • The Washington Department of Health has initiated a rulemaking to implement the 2024 ATA Action supported SB 5821, to amend home health definitions to require in-person or real-time audio and video virtual appointments every three years  

Newsletter-Event

September 10, 2025 | Online
ROI-Centered Care Virtual Summit: Building Innovative Access Strategies in Healthcare

Join ATA member TytoCare for the ROI-Centered Virtual Summit focused on empowering providers to lead the transformation of access in healthcare. Discover how leading organizations are building profitable and sustainable care delivery blueprints that align with both mission and margins. Learn More and Apply »

November 16-18, 2025 | Orlando, FL
ATA Insights Summit
This ATA Insights Summit brings together healthcare executives to co-create implementation frameworks, operational tools, and strategic blueprints for digital transformation. Each focus area is shaped by collaborative sessions with clinical, operational, and digital leaders. Learn More and Apply »

December 10-12, 2025 | Washington, DC
ATA EDGE Policy Conference
The place where digital policy meets care model transformation.
Shape care reimbursement, licensing, and workforce policy, alongside the systems and stakeholders defining what comes next. Learn More »

May 12-15, 2026 | Orlando, FL
NEXUS 2026
The premier event dedicated to advancing innovation in digital health and care delivery. Bringing together experts, clinicians, C-suite leaders, researchers and investors, Nexus fosters collaboration, explores innovation, and provides tools to drive meaningful change. 

  • Apply to Speak at NEXUS 
  • Share Your Research at NEXUS

From Washington, DC — with 🧡 for the work our community leads in care.

ATA, 601 13th St NW, 12th Floor, Washington, DC 20005, United States

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